Qualified at the Chartered Institute of Marketing and boasting an impeccable track record with internationally renowned brands such MTV, Perform Group, Relentless Records and One Little Indian, Farhana’s experience with marketing, public relations, strategic communications and large international product and event launches has been a major asset to AEI since 2012.

As well as managing successful marketing strategies of all AEI music products, liaising with our publicist and editorial team for effective content campaigns and building relationships with commercial partners and advertisers, Farhana also represents the company as an industry expert at music conferences, facilitating new careers and creating new opportunities for AEI.

Beyond all things music and marketing, dual Kenyan/UK national Farhana is also a fitness freak. As well as regular gym missions, she’s had experience in a multitude of martial arts including Jiu Jitsu, Muay Thai and kick boxing.