FOMO is real: 10 reasons why you NEED to attend Dancefair 2020

You hear it time and again: check out this party, go to this conference, don't miss this festival. And if you're anything like us you also occasionally catch a serious case of FOMO - that exasperating fear of missing out. Now we don't want to get you too frightened but we do have a couple of reasons why you should not be missing out on this year's Dancefair:

  1. all your favourite labels are present. Yes, that's right. STMPD RCRDS. Revealed Recordings. Spinnin' Records. Armada Music. Dim Mak Recordings. Protocol Recordings. Scantraxx Recordz. Future House Music. No Copyright Sounds. Enter Records. The. list. is. endless. Oh wait, did we miss a label? Let us know so we can make sure we are definitely not missing anyone!
  2. We have the biggest demo drop on the planet. One hundred plus labels are present for two full days to listen to your demo, give professional feedback, share tips & tricks and A&Rs who want to network with YOU.
  3. Every year we have some of the hottest artists in electronic music attending. Boasting a line-up of artists such as Nicky Romero, Laidback Luke, Armin van Buuren, Martin Garrix, Hardwell, San Holo, Oliver Heldens, Sam Feldt, Mike Williams, Frontliner, Da Tweekaz, Sub Zero Project, we don't think these artists need any further introduction. This year however we got some very special surprises so we figure it's best to stay tuned.
  4. The gear expo is ri-di-cu-lous. With 8,000 sqm event space we already have a humongous expo floor but the best part is the best and biggest brands in pro-audio doing giveaways, product launches, demos and other brand activations. Need we say more?
  5. 200+ masterclasses by real industry professionals including mixing and mastering engineers, music attorneys, artist managers, collective rights organisations, label heads, A&R managers and DSPs. If you thought you knew something then think again; there is always more to learn and what better way to stay up to date on the latest trends and technologies than attending our seminars, panels and workshops?
  6. the parties. We can't give too much away but this year we finally have an evening program as well. Recently Revealed Recordings announced their 10 year anniversary in TivoliVredenburg with performances by none other than Mike Williams and Sick Individuals and more artists to be announced soon. Of course we will announce more parties soon but if you are looking for a place to party after our conference rest assured we got your back!
  7. more focus on tech. That's right, the music industry has always been on the forefront of new technologies. Whether it's streaming platforms, social media or A.I., artists and music managers often are the first to create their own cryptocurrency, jump on the latest app or to embrace the newest inventions in blockchain technology. It's only right then that we give more tech companies a platform in our exhibition, inviting high-level executives in social media and streaming platforms to our panels and providing a networking space for brands and artists to get familiar with the latest trends in music and tech.
  8. if you listened to Beyonce in 2011 you already know who run the world. But girls don't only make the world go round, no; a lot of ladies also run the industry. So for our 2020 conference of course we have to represent as well: expect female managers, female artists, female producers and female entrepreneurs to tell their side of the story, share tips & tricks and empower upcoming young women to keep chasing their dreams.
  9. last year Marshmello made history with his first-ever in-game concert and a stunning 10.7 million people in attendance. Steve Aoki in the meantime owns stakes in esports leagues. Monstercat, Spinnin’ Records and Fool’s Gold all work with Twitch to build a royalty-free music catalogue for live-streamers. In other words: esports is bigger business than ever. The good news? For our brand new edition we wanna help you get involved!
  10. we are more international than ever before. With speakers and visitors coming from as far as the US, UK, Mexico, Brazil, India, China, Japan, and elsewhere, we help you get connected to industry professionals from all over the world.

Spinnin' Records Returns to Dancefair

Last year the one and only Mr Belt & Wezol, Bolier and Deepend took the stage on Spinnin' Records Academy to show the next generation of producers and DJs the ropes. In case you missed it: no worries, we got you! Grab a seat and watch the full thing here.

Now we are thrilled to let you know that Spinnin' has confirmed that they will host again an entire area at Dancefair 2020! What topics should they discuss? Who should they bring along this time around? Let us know by dropping your comment below and we look forward to seeing you in May!


1-Day Conference Tickets Now Available!

This year marks the 9th edition of Dancefair and we are thrilled to let you know that ticket sales have been through the roof! Today we have released our day-only tickets so if you can only attend the conference on Saturday or Sunday, now is your chance... Click here and get yours today! We look forward to welcoming you to Utrecht on 9/10 May!!


Alex ter Horst new Managing Director

Last week Alex ter Horst has been appointed as the new managing director for Dancefair.

In recent years Alex has successfully co-founded an agency for vocalists and songwriters in the electronic music realm and prior to that he has worked in two of Holland’s biggest concert venues AFAS Live and the Ziggo Dome. Alex has also worked for an urban music label and he has graduated in both music production and management. 

Alex has the exciting opportunity to help grow and innovate Dancefair and as he says himself he is itching to start: “It is a tremendous honour to join one of Europe's leading conferences in electronic music. Norman and his team have built an incredible event over the past decade where artists, creatives, labels and brands from at home and abroad have gathered to share knowledge, expand their network and highlight their latest music. Besides putting Dancefair on the map internationally I also wish to make the conference more culturally diverse by providing a bigger platform for female industry professionals as well as including artists and labels from other genres and regions. Also I look forward to expanding the scope of the event by further exploring the intersection of music, brands, tech and esports. From its very inception, Dancefair has proven to be a great stepping stone for young artists and producers and I strive to offer burgeoning talent new opportunities to grow their knowledge and network while simultaneously better service the established music industry.

Dancefair will this year take place on 9/10 May in the Jaarbeurs in Utrecht, the Netherlands. Early bird tickets are available until 1 February here.