Frequency began in 2013, after founder Kelvin Ruijters noticed a lack of available royalty free music online. Taking matters into his own hands, he began curating a YouTube channel dedicated to sharing music for free. Frequency has since then evolved beyond a YouTube channel and became a leading record label in the promotion of new, outstanding talent. The brand’s growth is a testament to their fanbase and their engagement that brings Frequency to the point where it is now. Nowadays, Frequency provides a Zero-to-Hero handheld, to help both known and unknown talents reach the goals they’re aiming for.