Music Professionals: These are the topics not to miss

Dancefair for Music Professionals

Do you want to become an artist booker, start your own label and learn everything about blockchain and music? Dancefair connects (upcoming) music professionals with the latest trends and innovations in the music business. Take a seat in the “Business of Music”, “DDJF” or “The School of House” areas and be part of an intens program of inspiring masterclasses completely devoted to your development as a music professional.

Music Professionals

José Woldring (CEO Media Nanny), Gerben Roos (Alda) Maykel Piron (CEO Armada), Daniel J. Lee (NCS), Yuri Viroj, Wesley Verhey (Spotify expert), Colin Meulema (Blockchain expert), Peter Stevens (Music Allstars), Gijs Alkemade (Slam!), Meester Jesper (Spotify expert), Clifton Narain (&V Artist Agency), Luciano Winter (Rotterdam Airlines), Geert Wieland, Custom Made, AT Bookings, Bindu De Knock (BE), Dennis Doeland and many more

Bookers & Managers: Can’t Live With ‘Em. Can’t Live Without ‘Em 
Area 7: The School of House – 12:00 – 12:45 – Saturday

There comes a time in every DJ’s career, when he or she needs a bookings agency. There also comes a time when he or she needs a manager. How do you know when the time is right for either one? How do you find the perfect agency or manager for you? How can you deal with the quirks of your agent or manager, and how can they deal with yours? Find out with some of the finest managers and bookers in the bizz.

What you will learn:

  • How to get noticed by a bookings agency/management
  • What you can expect from your booker/manager
  • What your booker/manager can expect from you
  • Do’s and dont’s of DJ vs. booker/manager dealings
Launching Your Career In The Music Industry
Area 6: Business of Music  – 12:45 – 13:30 – Saturday

The music industry offers so many more opportunities, than becoming a DJ or producer. Contributing career paths like artist management, booking agent or event organiser are just as important. We’ve gathered leading industry professionals to tell you how to skyrocket your career in the music industry.

What you will learn:

  • Orientation phase. Find your strengths, know your weaknesses, and follow your heart.
  • Landing your dream job. Be so good they can’t ignore you.
  • What about the money? What can you expect to earn as an employee in different branches.
  • Work ethic. What does it take to be successful?
  • The legal side of music. Is it different? and where does it come to play?
  • Stress and health. How to have a long healthy career. How demanding is the music industry?
The DJ Should Organize with Dennis Doeland
Area 11B: DDJF  – 13:15 – 14:00 – Saturday

The business model of a DJ is radically changed. The digital world makes you to follow a different course and a different strategy. Without a real digital strategy, there’s no place for a DJ in the digital world. Denis Doeland author of the book ‘EDM and The Digital World – Why DJs have to change’ shares his insight and provides useful tips, using examples that are realized with for example Hardwell and Armin van Buuren.

The Network 1-on-1 Advice
Area 19: Expo Floor  – 14:00 – 15:30 – Saturday

The network is a sublime opportunity to get in touch with top artists and business professionals. Register at the information desk and get your appointment for a 1-on-1 up close and personal conversation. Ask all your burning questions and get the right answers from the experienced. The Network is the place to be for everybody who is ready to take the next step in their musical career.

DYNA, Olivier Weiter, John Christian ,Zoë Xenia, Zany, Jody Bernal, Tom & Jame, Vato Gonzalez, D-wayne, Ravitez, Retrospect, Loopers, Row Rocka, LarryKoek, Jordi Rivera, Dozer, Camiel Daamen, Sebastiaan Hooft, STVCKS, Enemy Contact, Eric Fender, Melvin Jakobs (dutchdjbookings.com), Erik de Kuyper (Gigstarter), Stijn van Dijken (GOLDKID Records), Marco Nobel (NC&C), Johan van Korven (Supreme Agency), Stacey Seedorf (State of Mind Network), Robin Albers (Streamin Music | First Impression), Bas van Weert (Streamin Music | First Impression), Martijn van Dalen (Streamin Music / First Impression).

Urban Industry Music Talk with &V Agency and AT Bookings
Area 18: Urban/Hiphop – 14:30 – 15:15 – Saturday

Do you want to launch your own company, event or label in the hiphop industry? Do you want to launch your career as a rapper or beat creator? This is an open mic Q&A. Ask all your questions and get the right answers from two of the most vibrant agencies in the Dutch hiphop industry. AT Bookings is an international booking agency for career management of national and international talents. AT is for instance official partner of Talpa (The Voice) and Holland Casino. &V Artist Agency is the management behind Pagara Music Group (with Cloud 9 Music) and GLOWINTHEDARK.

What you will learn

  • What you can do more than releasing tracks
  • What does it take to be successful in the industry
  • Why Dutch hiphop music is bigger than The Netherlands
  • What role does business 2 business take in creating value with music
Building a Youtube community with Daniel J. Lee (NCS, UKF, AEI) 
Area 6: Business of Music – 15:15 – 16:00 – Saturday

Everything you want to know about Music and YouTube, building online communities and using YouTube to promote music. With Daniel J. Lewis, Farhana Aboo, Sarah Stam and Aart van den Dool.

YouTube brands have made their way as 21st century labels, with often millions of subscribers within one online community as a close knit, global fan base. Founded by young entrepreneurs, brands like UKFNCS, Drum & Bass Arena and Frequency reach millions of music fans across the world. Starting off as YouTube channels, growing into international music labels and events. Stop by and ask your question to the AEI team of marketing and promotion specialists, and YouTube brand owners, to find out more about the latest trends in YouTube and Music.

What you will learn

  • YouTube as online community
  • Growing your brand
  • Marketing and Promotion of Music with YouTube
  • What about the money?
  • Advantages compared to other platforms
  • Growing your community and subscribers
  • From Youtube community to record label
  • Future of Youtube and music
How Blockchain can change the music industry 
Area 6 – Business of Music – 11:30 – 12:15 – Sunday

Blockchain expert Colin Meulema will take you into the deep grooves of blockchain technology. Blockchain is the technology behind Bitcoin and other cryptocurrencies. But how could Blockchain become interesting for the music industry and why? Stay ahead of current technology and become inspired by this tech powertalk.

What you will learn:

  • What is Blockchain
  • How does Blockchain work
  • Why Blockchain could be a solution in the music industry
  • How would Blockchain work in the music industry
  • Musicians embracing Blockchain
Becoming a Broadcasting Sensei
Area 7 – The School of House – 12:00 – 12:45 – Sunday

With live broadcasting becoming more popular than ever, more and more people are becoming their own broadcasting station or radio host. It’s one of the quickest ways to gather a global fanbase. What does it take to start your own broadcasting platform? And to make the best possible radio shows? We’re learning from the best in the field.


Gijs Alkemade (The Boom Room)
This year, Gijs Alkemade’s show The Boom Room was awarded no. 1 ‘most popular radio show in the age group 18-25.’


Ofra Beenen (Operator)
With her Operator platform, she has not only given the city of Rotterdam dance music scene a platform to express themselves, but also a way to shwo the rest of the world what’s going on in Maas City.

What you will learn

  • The basics of starting your own broadcasting platform
  • The basics of starting your own radio show
  • The do’s and dont’s of (internet) radio
My First Club – The Making Of A Legendary Venue
Area 7 – The School of House – 13:00 – 13:45 – Sunday

The Netherlands is flocked with great festivals and events, but only a handful of clubs are standing out with an extraordinary vibe and programming. What does it take to start your own club? How do stand out and gather a loyal fanbase? We’re exchanging thoughts with some of the best in the field.

Dirk Schmidt (Popshop)
After running two renowned Rotterdam clubs called Trash and BAHN, Dirk is gearing up for his newest project Popshop.

Veronique de Leon (WAS.)
One of Holland’s most controversial clubs of the moment is Utrecht’s WAS. Owner Jasper speaks about his quirky vision for his new club, and how it was met with both resistance and praise.

What you will learn

  • The basics of starting your own club
  • How to make sure you build a loyal fanbase
  • How you can translate your vision into a solid musical program
  • The pitfalls of any starting club
The Abbey Road To Success
Area 8A – Abbey Road Institute – 15:00 – 15:45 – Sunday

If you’re a musician, chances are you’ve considered getting management, a publisher, a label, a booker and you’ve probably started looking for a professional to mix your tracks. It’s true that they all can help open doors for you. But how high and in which order on your to-do list should they be?

Music & entertainment lawyer and Abbey Road Institute lecturer Bindu De Knock will talk you through all the stages. How to find the right people for your team that can offer you the chance to focus on your music. After all, they don’t call it the music business for nothing – there’s a lot of hard work that goes into building a music career.

Wrapping the Press Around Your Finger
Area 7 – The School of House – 15:30 – 16:15 – Sunday

Rolinde Hoorntje (NRC/De Club)
In her latest book ‘De Club,’ dance music journalist/dance music writer Rolinde Hoorntje describes how ‘going viral’ is the new ‘breaking through.’ As a columnist/journalist for NRC, she has dealt with many an upcoming DJ.

José Woldring (The Media Nanny)
José Woldring built up her PR-empire by arranging the media for artists like Martin Garrix and David Guetta. She now runs one of the industry’s most renowned PR-companies.

What you will learn

  • The basics of dealing with the press
  • When you have something that’s newsworthy
  • The do’s and dont’s when approaching the press
  • How to handle yourself in interviews
  • How to become a darling of the press
The Urban Industry Q&A Panel
Area 18 – Urban/Hiphop – 16:00 – 16:30 – Sunday

Do you want to launch your own company, event or label in the urban industry? Do you want to set your profile as a rapper, artist, singer or beat creator? This is an open mic Q&A. Ask all your questions and get the right answers from two of the most vibrant agencies in the Dutch hiphop industry. Custom Made is an agency with focus on bookings and artist management of creatives like Latifah, Kalibwoy, Dopebwoy, Giorgio, Jimmy Huru. Mahi Khalesi is owner of Artsounds. Artsounds is the versatile record label that includes Equalz, Jacin Trill, Architrackz, JoeyAK and Dave Roelvink. Mohamed Fouradi is CEO of La Foux music. The record, publishing and management company for a lot of different artists like: DJ DYLVN, Cho, Gio, Jason XM, Josylvio, Kevin, Project Money, Sevn Alias, Sigourney K, TP4Y & Yade Lauren. This is a massive line-up ready to share their knowledge and answer all your questions. This Q&A is your next step to take your passion into production and make a business.

What you will learn

  • What to do with your track after you produced it
  • What the Dutch hiphop/urban industry is about and what is up next
  • How to raise your artist profile and become a streaming success
  • What it takes to set up a business in the hiphop industry
  • What is the role do artist agencies, managers, promoters and labels
Spotify: The Power of the Playlist
Area 6 – Business of Music – 16:30 – 17:15- Sunday

Playlists play an important role on Spotify. From discovering new music, to getting your music heard by others. But how do you create, manage and grow the best possible playlist? Better yet, how do you get featured in playlists? We’ve invited several playlist curators to talk about the power of the playlist.

Cees van der Zwan – Spinnin’ Records playlists, Gino van Eijk – Future house Music playlists, Jesper Hesseling – Monthly Hits playlist, Wouter Rietman – Nicky Romero & Protocol playlists

Hosted by Wesley Verhey

What you will learn

  • How and why to start a playlist
  • Choosing a theme and audience
  • Growing your playlist’s following
  • What do curators look for in new music
  • Finding suitable playlists and curators
  • How to submit your music
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