Area 18 Urban Hiphop Area

The Dutch urban sound is alive and kicking. We are living in the golden age of technology. Today’s ingenious techniques integrate original ideas with creative workflows. This is an entire weekend filled with masterclasses for the urban community and producers. Go in-depth, feel the vibe and breathe music.

This area is hosted by Pagara Music Group & Cloud 9 Music. Powered by Keymusic.

Confirmed artists: F1rstman, Citylights, Spanker, GLOWINTHEDARK, Trobi, Jairzinho, Capital Candy, LVZY, Waxfiend, La Toya Linger, James Watss, JoeyAK, Moortje, Dopebwoy

Demo drop: Rotterdam Airlines, Artsounds, Pagara Music Group

Production Masterclass GLOWINTHEDARK – Saturday – 15:00 – 16:00

GLOWINTHEDARK travel the whole wide world and this DJ/Producer duo does exactly know what it takes to merge urban and dance, hiphop and rap. Join this masterclass to get an exclusive insight in the studio workflow of top level urban producers with international success.

What you will learn

  • How to make an urban track ready for the club
  • How to use vocals and lyrics that excite
  • What it takes to create bass and beats
  • How to amplify lyrics with melody and the other way around
Production Masterclass Capital Candy – Sunday – 14:00 – 14:45

Producer/artist Capital Candy, who is a teacher at NPAC (Dutch Pop Academy), will guide you through the world of the urban/dance crossover. With numerous hits in the dance industry as well as within the urban community Capital Candy will take your production skills to the next level. Capital Candy has worked with labels like Spinnin, Sony en Warner, and with artists like Freddy Moreira, Partysquad en Lady Bee.. What do you want more?

What you will learn?

  • What exactly entails creating a deep sound?
  • How to use autotune and pitch on vocals to get that urban sound
  • How to master your own music, with a laptop and the DAW?
  • What it takes to take your productions into the real world and be an actual success.
Production Masterclass Trobi – Saturday – 12:45 – 13:30

This is one not to miss. Trobi is the producer of the moment. A rising star who is signed at Spinnin’ Records is called Trobi, already a well-known phenomenon in the dance underground scene, currently bursting forth to a larger audience with explicit urban productions. Join this masterclass to learn from a producer who goes beyond borders

What you will learn

  • How to combine producing with rapping
  • How to create music for millions of streams
  • How to grow as an artist with collaboration
  • How to crossover between dance and urban